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Our SIM card

We use a tool called the Balanced Scorecard to implement our strategy. We renamed it the SIM Card (Strategy Implementation and Monitoring Card). This guides our work and measures progress, in the same way that a SIM Card drives a mobile phone. It comes in two parts, a strategy map (see diagram below) and a score sheet.

The strategy map breaks down the strategy into key objectives we need to focus on over the next five years. Our vision, mission, and ultimate aims sit at the top, and moving downwards through the map:

  • We will achieve our strategy by delivering objectives for our beneficiaries, as identified in the change themes
  • We will deliver those objectives by developing key capacities
  • We will develop those capacities by making certain key investments
  • We will make those investments by ensuring that we have adequate resources

The strategy map is accompanied by a score sheet that identifies indicators, with targets, for each of the objectives, so we can monitor progress towards our strategic aims over the years.

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