Cause related marketing
Would you like to......
- increase sales?
- increase customer loyalty?
- add value to your brand?
- save sight?
Most commonly, cause related marketing takes the form of an on-pack promotion where an agreed donation is made per purchase. In effect, a win:win marketing opportunity for Sightsavers and the company involved.
Sightsavers has a strong proposition of cost-effective solutions which have a huge impact on people's lives. We also have a clear and identifiable brand that people empathise with, which means that using Sightsavers within your promotional and communications strategy could be extremely beneficial.
Cause related marketing is now an accepted and valuable part of the commercial marketing mix. In 2000 'Business in the Community's' research survey 'Profitable Partnerships' found that:
- Over 70% of chief executives, marketing directors and community affairs directors believe that CRM will increase in importance to achieving objectives over the next 2 - 3 years.
- 75% also feel that CRM can enhance corporate or brand reputation.
- 86% of consumers, when price and quality are equal, are more likely to choose a product or business associated with a 'cause'.
- 90% of respondents had heard of a cause related marketing promotion, 65% had actually participated in one.
- 75% either switched brand, tried a new brand or bought more.
- 80% felt increased loyalty to the brand and more positive about their purchase.
- We have an experienced business and publicity team who will design and promote an effective and memorable campaign, and experience of working with a variety of brands and products across many sectors.
For further information on cause related marketing please email us at: corporategiving@sightsavers.org
What do you think?