Sightsavers joined several celebrity supporters to take part in the annual BGC charity day on 11 September, to commemorate those who died in the 2001 attack on the World Trade Center.
The fundraising event is held each year to remember the 658 friends and colleagues from finance company BGC who were killed in the attack.
The event, now in its 13th year, saw famous faces from across the globe manning the stock market phones and helping brokers clinch huge trade deals. All of the money raised during the event goes directly to dozens of charities.
In London’s Canary Wharf, Sightsavers was joined by TV presenter and social inclusion campaigner Katie Piper, actress Jorgie Porter and presenter Olivia Wayne, who helped to make some healthy contributions to the charity pot.
Katie Piper chatted to sports presenter Steve Rider during the event.
Katie Piper said: “I’m here with Sightsavers today, an organisation close to my heart. I’m blind in one eye and have even had some of the eye procedures myself.”
The fundraising day is a major event for both charities and the financial sector. Many external traders save their business until the event, in the hope of speaking to and making deals with one of the celebrities.
Since its inception, the event has raised about US$137 million globally.
Davina McCall and Olivia Wayne are just two of the celebrities who took part.
Mike Straney, director of major giving at Sightsavers, said: “We are very grateful to BGC for choosing Sightsavers as a beneficiary of their charity day and to our celebrity supporters for their fantastic support. It was great to see them on the phones encouraging clients to help us raise more money. Thanks to this generosity, more people in some of the poorest parts of the world will receive the eye care they need to transform their lives.”
Jorgie Porter manning the phones during the charity day.