Staff from optical retailer Specsavers have written, recorded and produced a song to raise money for two international charities, including Sightsavers.
The group of 30 staff members, who call themselves ‘Emojion’, hail from 10 countries, including the UK, Denmark and Australia. They took just five hours to create the original track.
The single, entitled ‘So Much More’, was released on iTunes in September ahead of World Sight Day on 12 October. It costs 99p to download, and 55p from every purchase will be split between Sightsavers and Vision Aid Overseas.
Specsavers Global People and Organisation Director Pauline Best said: “As a global leadership team, we wanted to do something different to work together on a project and to raise awareness of some of our key charity partners that we support globally.
“It’s our ambition that by sharing this track we can raise the profile of our charities with our colleagues, store directors and the public.”
To create the track, the group met for a team-building event in Surrey in the UK, where they were split into groups. They rotated around different sessions, building on each other’s work to write and record the song, as well as creating branding and a launch plan.
Specsavers’ Kirsty Jerome said the group wanted a name that created a connection and made people smile. The name Emojion (ih-moh-jun) emerged from the evolution of ‘mojo’ and’ emotions’, and is described as the act of displaying emotions through a series of emojis.
Sightsavers Director of Major Giving Mike Straney said: ‘We’re thrilled to have been selected as a partner for Specsavers’ charity single, which sounds fantastic. This is a creative and engaging illustration of what can be achieved when employees come together for a good cause, and is a brilliant opportunity to help raise money for eye health work in developing countries.’
The song is available to download now from iTunes and Amazon, and you can listen to a short clip below.