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Social media toolkit

#BreakTheBias

This International Women’s Day, join us in celebrating women who are creating an equal world for themselves, their careers and the women they help through their work.

Pascaline Mekati Matoko stands outside, smiling at the camera. She has red hair and is wearing a black and shite striped shirt and a grey skirt.

Get involved

Share your story

Tag us on social media and tell us how you are breaking the bias. Whether you’re challenging stereotypes in your community, a leader in your field of work or celebrating the women in your life, we want to hear from you!

Edit our examples below and add your #BreakTheBias role model:

[I’m/We’re] breaking the bias by… [calling out gender discrimination in the workplace.] @Sightsavers #BreakTheBias #IWD2022

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. @gofefoame is an example of how we can all #BreakTheBias! She’s fighting for #DisabilityRights and campaigning for change. @Sightsavers #BreakTheBias #IWD2022

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Take action

Help break the bias this International Women’s Day – take a selfie crossing your arms to show solidarity.

Strike the IWD 2022 pose and share your photo or video on social media using #IWD2022 #BreakTheBias. Don’t forget to tag @Sightsavers so we can share your post.

Jamila Yar stands outside looking at the camera. She holds her arms up in a cross shape in front of her body.

This International Women’s Day, I’m supporting @Sightsavers to challenge the barriers women and girls face when accessing health, education and employment. #BreakTheBias #IWD2022 https://www.sightsavers.org/international-womens-day/

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Spread the word

Share the stories of the women from Sightsavers who are breaking the bias this International Women’s Day:

Dr Jalikatu Mustapha is helping #BreakTheBias by challenging the barriers women and girls face accessing vital eye health services. #IWD2022 @Sightsavers https://www.sightsavers.org/stories/2022/03/dr-jalikatus-story/

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Together, we can #BreakTheBias if we eliminate preventable diseases that hold women and girls back. Join Pelagie and @Sightsavers this #IWD2022 in the fight to #BeatNTDs.  https://www.sightsavers.org/stories/2022/03/pelagies-story/

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By standing up for an #EqualWorld, @gofefoame is breaking down the barriers women and girls with disabilities face every day. #IWD2022 #BreakTheBias @Sightsavers https://campaigning.sightsavers.org/story/gertrude-oforiwa-fefoame/

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Useful extras

Social media handles

Accessibility tips

Get the biggest reach possible

  1. Use Twitter’s descriptive text functionality to describe images for people who are visually impaired.
  2. Keep links in full rather than scrambling them with a link shortener, so that users know where they are being directed to.
  3. If using video content with audio, add subtitles so that the video can be understood without sound.

If you have any questions about using this toolkit, please email [email protected] 

Learn more about International Women’s Day

How we're getting involved