MET Studio, alongside Barker Langham and Jason Bruges Studio, helped to develop the exhibition. They created an interactive experience that provided an artistic illustration of the sight loss associated with trachoma. The digital photographs on display slowly deteriorated over the course of the exhibition, triggered by the blinks of those viewing them – the more blinks, the greater the rate of decay. By the end of the exhibit, the photographs were almost unrecognisable.
Ella Pierce, Sightsavers’ director of fundraising and marketing, said: “BLINK was a bold exhibition that shone a creative light on avoidable sight loss through trachoma. We’re really proud to have won this award and are grateful for the support of the amazing creative agencies who were the driving force behind this exciting event.”
In areas with limited access to healthcare, such as rural parts of Africa, people infected with trachoma often turn to homemade methods of dealing with the pain and discomfort, like plucking out their eyelashes every few days. The disease can force people to give up their livelihoods and become reliant on members of the family or community.
Sightsavers’ End is in Sight campaign is working across Africa and Asia to eliminate trachoma. The infection can be cured with antibiotic treatments costing as little as 15 pence and in the later stages of the disease, a quick operation can fix the discomfort and often restore sight – and people’s livelihoods.