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World Sight Day 2021 toolkit

This World Sight Day, we can all play our part to tackle the global eye health crisis. Spread the word.

A montage of images of people wearing glasses

2.2 billion people have a visual impairment – and the number of people in need of eye care is increasing dramatically.

Unless we make sure that everyone, everywhere can access the eye health services they need, the number of people who are blind could triple to 115 million by 2050.

Show the world that you’re playing your part to tackle the global eye health crisis by sharing our social action.

How to take part

Snap a selfie

Take part in our World Sight Day social media action by following these steps:

1. Snap a selfie of yourself wearing your favourite pair of glasses

Three people wearing glasses

2. Post it on social media using the text below. Don’t forget to tag @Sightsavers!

One day.
One #GlassesSelfie.
One mission: to #EndAvoidableBlindness.
2.2 billion of us have a visual impairment. This #WorldSightDay, we can all play our part and tackle the global eye health crisis. I support @Sightsavers. Will you? www.sightsavers.org/world-sight-day #EveryoneCounts

Click to tweet text with your selfie or share on Facebook, Instagram and LinkedIn.

Post a call to action

Share one of these posts to show that everyone, everywhere deserves access to good eye care.

Fact: The number of people who are blind could triple by 2050. Also fact: You can help @Sightsavers end the global eye health crisis. Take action this #WorldSightDay. #EveryoneCounts www.tinyurl.com/world-sight-day-2021

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We are in a global #EyeHealth crisis. But together, we can tackle it. #EveryoneCounts and everyone has a part to play in combating the crisis. What’s yours? https://youtu.be/HiEUVWV5fCM #WorldSightDay @Sightsavers

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This video is also available on YouTube in French, Norwegian and Italian.

Glasses change lives. Treatment changes lives. Surgery changes lives. But billions of people are held back because they can’t get the eye care they need. Help @Sightsavers tackle the global #EyeHealth crisis this #WorldSightDay. #EveryoneCounts www.tinyurl.com/world-sight-day-2021

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“A global committment is needed to tackle the global #EyeHealth crisis.” This #WorldSightDay, @Sightsavers @sumranayasmin tells us why #EveryoneCounts in worldwide efforts to deliver eye care, everywhere. https://www.sightsavers.org/blogs/2021/10/what-do-we-mean-by-the-global-eye-health-crisis

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Share our global impact

Support for Sightsavers is helping to change lives all over the world. Share our global impact using one of the posts below.

Bangladesh

From playing with a truck as a young boy to driving one as an adult! Arif’s life changed after a cataract operation through @Sightsavers programme with @StanChart. Read his story. https://www.sightsavers.org/stories/2020/12/arifs-15-year-story/ #EveryoneCounts #WorldSightDay

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Benin

#EveryoneCounts when it comes to tackling the global #EyeHealth crisis. In Benin, the Accelerate programme is working to #EndTrachoma, a painful but preventable eye condition. Here, five people share how the programme has changed their lives. https://www.sightsavers.org/from-the-field/2021/09/five-stories-from-benin @Sightsavers @gatesfoundation @CIFFchild @ELMAPhilanthro @VirginUnite

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India

Poor eyesight could be putting almost half of India’s truck drivers and road users at risk. What can we do if drivers can’t get an eye test? Bring it to them! Thanks to @Sightsavers’ pop-up camps, drivers can get eye tests. #EveryoneCounts #WorldSightDay https://www.sightsavers.org/from-the-field/2017/12/india-truck-drivers/

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Kenya

Before 2010 there were no qualified trichiasis (advanced #trachoma) surgeons in Turkana, but Kenya’s national trachoma programme, supported by @Sightsavers and partners, has changed that. Here’s Elizabeth’s story. https://www.sightsavers.org/stories/2020/02/elizabeth-trachoma-surgeon/ #EveryoneCounts #WorldSightDay @FCDOGovUK #UKAid

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Liberia

An innovative programme in Liberia, launched by the ministries of education and health with @Sightsavers @DubaiCares, has been training teachers to carry out eye screenings for students. Read more. https://www.sightsavers.org/blogs/2019/05/how-innovative-school-programme-improving-health-liberia/ #EveryoneCounts #WorldSightDay

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Malawi

How is @Sightsavers Malawi working towards achieving #Goal3 of the #SDGs, ensuring healthy lives and promoting wellbeing for all at all ages? Through eliminating neglected tropical diseases (#NTDs)! Find out more. https://www.sightsavers.org/blogs/2020/07/how-malawi-overcome-final-hurdle-eliminate-trachoma/ #EveryoneCounts #WorldSightDay

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Pakistan

A pair of glasses can change a child’s life. @Sightsavers’ eye health screening project in Pakistan is helping children see and learn all over the country. Read their stories. https://www.sightsavers.org/from-the-field/2020/01/pakistan-eye-health-project-stories/ #EveryoneCounts #WorldSightDay

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Senegal

Without the efforts of medical staff like Babacar, who worked through the pandemic to save sight in #Senegal, people could have been at risk of going blind from the advanced form of trachoma. https://www.sightsavers.org/from-the-field/2020/07/saving-sight-senegal-during-covid-19/ #WorldSightDay #EveryoneCounts

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Tanzania

With very few trained eye health professionals in Tanzania, it’s difficult for people in remote areas to access services. A @Sightsavers’ project, supported by #UKAid, is working to improve access to eye care services. https://www.sightsavers.org/from-the-field/2021/02/saving-sight-in-tanzania/#EveryoneCounts #WorldSightDay

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Happening now

Useful extras

Social media handles

Accessibility tips

Get the biggest reach possible

  1. Use Twitter’s descriptive text functionality to describe images for people who are visually impaired.
  2. Keep links in full rather than scrambling them with a link shortener, so that users know where they are being directed to.
  3. If using video content with audio, add subtitles so that the video can be understood without sound.

If you have any questions about using this toolkit or the campaign itself please email [email protected]