As part of its Buy One, Give Vision programme, WALDO will fund the cost of a pair of prescription glasses with every pair of its blue light glasses sold. It will also fund sight-saving trachoma treatment with every purchase of its hydration drops, and with every annual contact lens subscription, it will help to support a cataract operation for someone at risk of blindness.
WALDO expects to be able to donate US$1 million to the programme over the next three years.
The company aims to provide high-quality eyecare products without high costs by shipping directly to customers from its factories.
WALDO founder and CEO Ashleigh Hinde said: “At the core of WALDO’s mission is to make eyecare accessible for all and we are so proud to make this a reality through our work with Sightsavers.”
Sightsavers began working in Kenya in 1952, when blindness affected up to 7% of rural Kenyans.
Sightsavers has been awarded $16.9 million to continue and expand its deworming work, after a funding recommendation from US charity evaluator GiveWell.
Sightsavers has partnered with the Sustainable Hospitality Alliance to help make the hospitality sector accessible to everyone, with a particular focus on Africa and Asia.