An economics and business graduate, Elaine began her career in marketing in the energy and mail-order wine sectors. She then became a Marketing Analyst, before moving to Time-Life as European telemarketing director. In 2005 she co-founded marketing consultancy firm ReynoldsBusbyLee, which works with commercial and charity clients to improve customer experience.
Elaine is an Adviser at direct marketing trade association DMA and co-chairs its Vulnerable Taskforce. She is a Telephone Preference Service board member, and a member of the Institute of Fundraising.