The annual D&AD festival celebrates the world’s most creative design, advertising and marketing. Held at the Truman Brewery in buzzing Brick Lane, the three-day event features talks from leading designers, artists, agencies and industry pioneers.
There are also exhibitions that showcase innovation and creativity: this year’s festival featured everything from a virtual-reality boxing ring to artistic robots brandishing pens that visitors could control to create a crowd-sourced artwork.
Sightsavers’ stand, nestled in the corner of the first floor, aimed to raise disability awareness and encourage people to think about the world from the viewpoint of people with disabilities. Entitled ‘Perspectives’, it featured a host of interactive exhibits.
A wall of mirrors helped to simulate different eye conditions, from glaucoma to cataracts, while the ‘Sensory Spectacle’ box altered the way sound is perceived, based on descriptions by people with autism. Placing your head inside the box was a disorienting experience: certain sounds were muffled, while others appeared a lot louder, and it was difficult to tell which direction some noises were coming from.
The ‘braille bricks’ proved particularly popular. At first glance they looked like Lego, but the studs on top of each brick spelled out letters in braille.
Visitors were also given the chance to write their name in braille using a special slate and stylus. Trying to read back what had been written was an interesting challenge, and provided an insight into the intricacies of using braille as a way to communicate.