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Social media toolkit

#EyeHealthEquals

Show the world what eye health equals by spreading the word on social media.

Arif and his mother sit on a bed chatting.

We’ve got an ambitious vision for the future.

One billion people have a visual impairment that could have been prevented or could still be treated. By making eye health part of global development work, we’ll reduce inequality and help achieve the UN’s Sustainable Development Goals.

Watch the video below to find out more about our manifesto for change.

Get involved

Share your story

What does eye health equal to you? We’d love it if you could comment on this post and let us know! Even better, why not record a video and tag us in it?

Take action

Or share a post below.

2.2 billion people have a visual impairment, but almost half of this is preventable or treatable. How many lives will you change this #WorldSightDay? #EyeHealthEquals

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Half of the world’s population is unable to access eye care. If that stat makes you angry, share @Sightsavers’ manifesto for change. #EyeHealthEquals

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“I didn’t understand as a child, but now I understand what a gift sight is.” As Arif’s story shows, the impact of good eye health goes beyond restoring sight… #EyeHealthEquals @Sightsavers

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After sight-saving surgery in Bangladesh, Shamima’s showing her family the importance of seeking help for their eyes. #EyeHealthEquals @Sightsavers

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This is a story that shows how the impact of one eye operation can spread through an entire community, changing lives as it goes. How far can we make it ripple out? #EyeHealthEquals @Sightsavers

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#EyeHealthEquals opportunity, allowing children like Amina’s to learn alongside their peers. @Sightsavers

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Create your own

Personalise and share your own social media assets using the Eye Health Equals visual identity.

Download the zip file containing our PowerPoint slides, edit the slides with your own images and text, and save them as a jpeg file to share on your social media channels.

Use the landscape assets for Facebook, Twitter and LinkedIn; portrait for Instagram Stories; and square for Instagram.

Make sure you tag #EyeHealthEquals in your posts.

Happening now

Useful extras

Social media handles

Accessibility tips

Get the biggest reach possible

  1. Use Twitter’s descriptive text functionality to describe images for people who are visually impaired.
  2. Keep links in full rather than scrambling them with a link shortener, so that users know where they are being directed to.
  3. If using video content with audio, add subtitles so that the video can be understood without sound.

If you have any questions about using this toolkit, please email [email protected] 

Learn more about Eye Health Equals

Our manifesto for change