Sightsavers’ brand book
Our brand book governs how Sightsavers presents itself as an organisation.
It should be read and referred to by all staff and external creative suppliers to make sure Sightsavers’ branding is consistent, recognisable and professional.
Read the complete PDF version of our brand book
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How we look
This section covers our visual identity, including the logos, colours, fonts and images used in documents, brochures, videos, reports and on our website.
How we speak
Learn about Sightsavers’ tone of voice and writing style, which helps to ensure that all our written work is consistent, concise and easy to understand.
How we make our work inclusive
We want everyone to be able to appreciate what we do. This guide ensures our communications are as accessible as possible.
Our brand in action
Featuring practical examples of Sightsavers’ branding, including posters, adverts, mailings, publications, branded clothing, videos and website content.
Our resources
Including a brand checklist and links to supporting brand documents, plus contact details if you have any questions about the contents of the brand book.
