The hoodies, long-sleeved T-shirts and tote bags in the sustainable Eyescapes series feature an image of Kate’s iris captured by famed photographer Rankin. The collection, which relaunches on 3 May, was developed by the British supermodel and KMA Studio.
All products are made using ethically sourced organic cotton and shipped in recyclable packaging. Ten percent of all sales will be donated to Sightsavers to help prevent avoidable blindness around the world.
Kate said: “Since everyone was living in hoodies in lockdown, the team at the agency and I decided it would be fun to create some merchandise of our own. We used my iris image printed onto organic cotton, working with ethical producers and sourcing recyclable packaging and swing tags to make this a sustainable collection.”
Products are available exclusively on the KMA Studio website.
KMA Studio was founded in 2020 as a way for Kate Moss Agency to explore branded merchandise. All KMA Studio projects will be sustainable collections focusing on ethically produced garments.
From buying merchandise to organising a fundraising push, there are loads of ways you can help Sightsavers change lives around the world.
Learn how you can helpThe film ‘Can You See Us?’ is based on the life of John Chiti, who is a Zambian albinism rights campaigner and Sightsavers’ ambassador for the African Disability Protocol campaign.
The Promise in Peril campaign culminated at the SDG summit with a declaration reaffirming commitments to achieving the global goals that explicitly references disability rights.
Dr Jalikatu Mustapha trained with Sightsavers between 2012 and 2016, becoming the only female ophthalmologist in the country.