Talent agency Kate Moss Agency is raising funds for Sightsavers by selling merchandise featuring an innovative image of the supermodel’s eye.
The hoodies, long-sleeved T-shirts and tote bags in the sustainable Eyescapes series feature an image of Kate’s iris captured by famed photographer Rankin. The collection, which relaunches on 3 May, was developed by the British supermodel and KMA Studio.
All products are made using ethically sourced organic cotton and shipped in recyclable packaging. Ten percent of all sales will be donated to Sightsavers to help prevent avoidable blindness around the world.
Kate said: “Since everyone was living in hoodies in lockdown, the team at the agency and I decided it would be fun to create some merchandise of our own. We used my iris image printed onto organic cotton, working with ethical producers and sourcing recyclable packaging and swing tags to make this a sustainable collection.”
Products are available exclusively on the KMA Studio website.
KMA Studio was founded in 2020 as a way for Kate Moss Agency to explore branded merchandise. All KMA Studio projects will be sustainable collections focusing on ethically produced garments.