On 14 October 2021, Sightsavers’ corporate partners celebrated World Sight Day on social media to help raise awareness about the importance of access to good eye care.
To mark the annual event, many of our corporate partners shared eye heart selfies under the #LoveYourEyes theme, along with a key message highlighting how many people worldwide cannot access eye health services.
The Love Your Eyes theme reflected one of the International Agency for the Prevention of Blindness’s themes for World Sight Day. Some of our partners chose to develop it further by producing their own creative content to engage their colleagues, subscribers and followers.
Partners who got involved on the day included DIFF Eyewear, Novus, #TOGETHERBAND, MET Studio, Barker Langham, WALDO, Koo Eyewear, SIFI, Peggy Gou, and Spectrum Markets, who all used their profiles to raise awareness of visual impairment.
Highlights from the day
DIFF Eyewear celebrated the day by sharing social posts and sending a special World Sight Day email about the campaign to over 100,000 subscribers.
People’s Postcode Lottery supported our UK radio day across 126 stations. We promoted World Sight Day to listeners and shared how lottery players have supported our vital work to restore vision and end avoidable blindness. People’s Postcode Lottery also encouraged its followers to post eye heart selfies and invited them to do a famous landmarks quiz that demonstrated the impact of cataracts on a person’s vision.
International DJ Peggy Gou shared an eye heart selfie on Instagram and announced her new fundraising partnership with Sightsavers. Peggy encouraged her 2.2 million followers to share their own selfies to be in with a chance of winning a pair of sunglasses from her Peggy Goods eyewear range.
Two of our BLINK partners, who worked with us on the award-winning photography exhibition, were inspired by the Love Your Eyes theme. MET Studio created a series of beautiful posters which were shared widely on social media. While cultural consultancy Barker Langham produced a short film featuring colleagues talking about why sight is so important to them.
In 2022, World Sight Day will take place on Thursday 13 October: you can get involved to help us raise awareness and support Sightsavers’ work to combat avoidable blindness.